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This website larryorlando.com has the following in the homepage, "Calligraphy and handlettering for all applications." We analyzed that the website also stated " When you need calligraphy, consider me for the finest in contemporary and traditional calligraphy and hand-lettering for all applications." It also stated " For over thirty years I have been serving clients nationwide with fast, dependable service, always meeting budget and deadline agreements. All work is done by me in my home studio to insure consistency. If you want a distinctive look with visual excitement, consider the lively spirit of calligraphy." The header had calligraphy as the highest ranking search term. It was followed by handlettering, wedding invitations, and anniversary gifts which isn't as ranked as highly as calligraphy. The next words they used was addressing. monograms was also included but will not be seen by search parsers.